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What a small business website actually needs

Five pages, one clear offer and a phone number that works. Everything else comes later.

Most owners come to us with a list of twenty pages. After one hour of talking, the list is usually five.

Start with the offer

A visitor decides in a few seconds whether you sell what they need. Put the offer in the first screen, in plain words, with the price range if you can show it.

Then the proof

Two or three finished projects with a real number next to them beat a long text about your values. If you have no cases yet, show the process instead.

Then the way to reach you

A phone number that is a link, a WhatsApp button, a short form. Nothing else on that page.

Pages you do not need on day one: a blog with no articles, a team page with stock photos, a long history section. Add them when they have something to say.

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